A
New York City start-up is peddling a men's button-down wool shirt that
the company says never needs washing and won't smell, even after 100
days of continuous use, including after a sweaty 5-mile run.
Cutting-edge clothiers Wool&Prince says it has put the wool used in this 'no wash' shirt (still
in the prototype phase) through a special process that makes it soft to
the touch, resistant to wrinkles and odour-repellent.
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